DIGITAL MARKETING ANALYST
MARKHAM, ONTARIO, CANADA
Pacific Smoke International is Canada's largest and leading distributor of electronic vaporizers and award-winning e-liquids. Our goal is to help people nationwide quit smoking and make the switch to a safer alternative. We have achieved tremendous growth over the last four years and are seeking a passionate and organized Digital Marketing Analyst to join our Marketing department. Take part in joining an exciting career in a booming industry!
JOB DESCRIPTION:
The successful candidate will need to be highly analytical, with a strong intellectual curiosity and be comfortable responding to and structuring ambiguous requests. You will also have a passion for querying databases in SQL or have comparable technical skills. You must be able to juggle multiple tasks in a fast-paced environment and work with sales teams to figure out exactly what is impactful to clients. Your stakeholders will not always know what is possible, so it is important that you ask effective questions to get clarity in addition to managing expectations on what you can deliver.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • Leverage Pacific Smoke’s data to create innovative, custom analyses and tools to address business challenges.
  • Write SQL/Hive/Pig/Python queries to extract necessary data, analyze the results to generate actionable insights and present the findings either in Excel or PowerPoint.
  • Understand Pacific Smoke’s marketing plans and bring new ideas in social media analytics and measurement to help end-clients make better marketing decisions.
  • Collaborate closely with the sales, business analytics, product and insights teams to provide analysis, reporting and tool-building capabilities that inform our key stakeholders.
  • Build cross-functional relationships and partner effectively with other teams for collaborative opportunities.
  • Develop scalable and repeatable playbooks/narratives for internal and external stakeholders.
  • Serve as a strategic adviser to internal and external stakeholders as it pertains to data usage, insights, and measurement.
  • Other work assigned by manager.
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:
  • Post-Secondary Education, preferably in Marketing.
  • 1+ years of experience in a digital marketing analytics.
  • 3+ years of experience in an analytics or consulting role.
  • Experience analyzing data in SQL, Excel, SAS or other similar software.
  • Experience building visualizations with data.
  • Expert knowledge of MS Office (Outlook, Word, PowerPoint and Excel).
  • Ability to thrive in a fast-paced, rapidly changing work environment with many competing priorities.
  • High attention to detail and accountability in analytical assessments, but with the aptitude to maintain a big picture perspective.
  • Hard-working and committed to producing great end results.
JOB LOCATION(s):
  • Markham, Ontario, Canada
JOB TYPE:
  • Full-time
THE REWARDS:
  • Competitive total compensation package.
  • Ongoing learning and development opportunities .
  • Group Benefits Program.
  • Awards for top performers and employee tenure.
If this is the position you are looking for, please email

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In order to be considered for this role, please attach your resume.


Thank you for your applications, only qualified applicants will be contacted.

Pacific Smoke international is an equal opportunity employer and encourages all qualified candidates to apply. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), we are committed to providing accommodations for people with disabilities to support their participation in all aspects of the recruitment and selection process.